Love Laundry introduce Eco-Friendly Wet Cleaning into South YorkshireLove Laundry introduce Eco-Friendly Wet Cleaning into South Yorkshire

The Challenge:

The business initially started as a collection and delivery ironing service. Based out of Nic’s father-in-law’s shop in Barnsley, the business quickly grew and thoughts turned to developing it further.

Whilst flicking through a copy of Laundry and Cleaning Today, Nic saw a Wavepoint Group advert introducing Electrolux’s industry-leading Lagoon wet cleaning solution. Unaware previously about the concept of wet cleaning, Nic did a lot of research and was keen to find out more.

She contacted Wavepoint Group, and one of the team (Bob Baker) visited Nic in her workspace above her father-in-law’s shop. Explaining her plans to expand into wet cleaning, Bob talked Nic through the merits and how it could work for her business. However, on measuring up, it quickly became apparent that the current space would not be sufficient to house the necessary equipment.

The Lagoon wet cleaning solution from Electrolux is best-in-class and was chosen by Nic because she wanted a system that would not compromise on cleaning quality, was good for the clothes, good for the environment and good for the workers using the equipment.

The Lagoon system fitted the bill perfectly.

In addition, the geographic area the business covers is fairly affluent. Much of the target audience cites environmental factors as a key driver in determining their purchasing behaviour, so Nic felt the eco-friendly nature of wet cleaning would really appeal to her existing and potential customers.

Wavepoint Group meticulously managed the project from start to finish. From Bob’s first visits to capture Nic’s vision and define a proposal that was affordable and the engineers that came to install the equipment stress-free, to the efficient commissioning of the machines and the ongoing step-by-step training.